A Simple Trick To Crack the Code on Video Content Production
Learn how to scale and optimize your content production efforts.
Sean Whitmore
May 12, 2023
Happy Friday 👋
Sean here! In this edition of Lucid Insights, we’ll chat through some ideas around efficient branded video content production and one simple trick we use to maximize those oh-so-precious resources.
Video Production: One Simple Trick For Efficient Video Content Production.
Let’s Start With a Story…
Lucid was approached by a fitness/ meal prep company out of California about a year or so ago. In need of some support producing video content, we were up for the task. Nothing out of the ordinary, right? Think again.
The play here was to diversify the video content to support different marketing channels. The challenge? One production day to do it.
Long story short, we finished the project which resulted in a long-form piece of branded content/ testimonial, cut downs for ads, organic social, keyword-rich sub-topic short forms to support blog posts, and more.
As we reflected on that shoot, it really got us thinking.
What does the state of video content production really look like now and into the future for companies that aren’t fortune 500 with mega budgets.
How has it changed and how can you optimize it to be efficient, maximize budget, and still be realistic?
Here’s What We Landed On: A Video Content Flywheel.
What is a Flywheel?
The technical definition of a flywheel is “A revolving wheel in a machine that is used to increase the machine's momentum and thereby provide greater stability or a reserve of available power during interruptions in the delivery of power to the machine.”
In his best selling book, Good to Great, Jim Collins explains that the most successful companies are built on fly wheels. In doing so, they place key aspects of their business into repeatable flywheels that create momentum with every turn.
What This Means For A Brand.
In my opinion, for what it’s worth. Every brand is a media company.
But sometimes we feel stuck, we don’t know where to start, or if the investment will warrant itself.
But the truth of the matter is, it does work, and yes even in B2B. Take HubSpot for example, who has built a net worth of $22.82 billion (yes with a B). If you want to hear how they spend their $10 million marketing budget here’s a great podcast.
We just have to put our efforts to work in the right way, right frame work, right tonality, and leverage engagement and attention. Hence, thinking in terms of flywheels.
The Three Laws Of a Flywheel
Activities flow smoothly from one into the next.
Each rotation is easier than the previous rotation.
Each rotation produces more than the previous rotation.
The beauty of a flywheel is that it can be used for any sector of business. Ours just so happens to be scaling content creation efforts and utilizing that to build audiences.
Put it Into Practice.
Let’s take ours for example after our shoot, it had to meet a few criteria:
Scale and repurpose video content.
Leverage the art of story-telling.
Showcase some sort of business result.
Now Time for the Exciting Part.
The beauty of this concept is that it is repeatable in many facets of life and business. Not to go full Deepak Chopra on you here, but implementing this design thinking can be the ultimate productivity hack.
Tired of content bottlenecks holding your business back? Lucid Media helps brands tell better stories and grow audiences faster.