Master These 5 Things to Create Great Content
Understand the basics of using content to create your best offer
Happy Friday đź‘‹
In this edition of Lucid Insights, we’re taking a look at 5 essentials you need to effectively market your business with your content.
Let’s Dive in!
As marketers, our ultimate goal is to inspire action and drive engagement.
If you’re like us, you’ve likely experimented with various forms of content like
blogs
videos
tweets
tik toks
All to market our businesses.
But to truly increase conversion rates and craft a meaningful message, we must first master the basics.
Let’s explore a few strategies you can use to captivate your audience and turn them into raving fans that take action.
Know who you are speaking to
If our communication is to be effective, then we must know our audience inside and out.
Take a look at your target demographic. Put yourself in their shoes and take some time to answer these questions:
What gets them excited?
What are their likes/dislikes?
What type of content do they consume most?
In a perfect world, we would just look into a crystal ball and know exactly what they are thinking and feeling so that we could tell them exactly what they want to hear.
Obviously, we can’t do that…
But we can use the feedback we receive from previous content to better understand what resonates.
This audience-centric approach is the foundation for crafting clear and compelling messages.
The kind that makes people want to stick around and see what you’re all about.
For more on this topic, refer back to last week’s insight on Building a Bigger and Better Audience.
Solve Problems and Add Value
Great content goes beyond surface-level information. Great Content delivers real value.
Too often we see brands taking a feature-focused approach and only talking about how or why their product is the best. This will only get you so far…
If you want to make an impact, you need to know:
What problems do your audience face every day?
What pain points do they experience regularly?
What would their lives look like if these problems were to disappear?
Use your content to address these roadblocks and don’t be afraid to create tension.
You create tension when you aggravate the problem. This is exactly what you want before moving to the next step…
Crafting Compelling Solutions
That’s just a fancy way to say, Make it Easy.
People don’t want complicated. They want a clear-cut answer to the problem and they want it now.
Here are some ways to make people’s lives easier
Improve their health
Elevate their status
Provide community
Save them time or money
These are all things that people want and that YOU could provide them as soon as you do one thing…
Create an irresistible Offer
Over time, you will find that the more enticing your offer is, the better your conversion rates will be.
You could do everything perfectly up to this point…
You could know everything about your audience, identify every problem they have, and even offer a clear solution.
But without a strong offer, you’ll be stuck wondering why people aren’t buying.
The leading expert on this Topic is Alex Hormozi. He’s even written a book titled $100M Offers where he teaches you how to, “Make an offer so good people feel stupid saying no.”
He has a free course that walks through his Offer Creation Process. You can check that out here.
A strong offer creates feelings of
Excitement
Urgency
Scarcity
In other words, a deep desire to take the next steps.
Aka…
A Strong Call to Action (CTA)
Again, it’s important to make things easy for people. The last thing you want is for someone to make it this far, only to back out due to an overcomplicated signup process.
Whether someone is signing up for your newsletter, taking a free trial, or making a purchase, the CTA is crucial.
Make sure it is strong, persuasive, and prominently placed within your content.
Mastering your content marketing is a continuous journey, but by focusing on the essentials, you’ll be well on your way.
The key is to build meaningful connections with your audience and consistently provide value.
By implementing these strategies, we’re confident you will achieve impactful results through your content marketing efforts.
Quote of the week ✍️
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
Tired of content bottlenecks holding you back? Lucid Media helps brands tell better stories and grow audiences faster.